![]() ![]() ![]() However, SONY cannot avoid plastering their brand products and then some in their recent films. SONY as a massive media conglomerate is known for their state-of-the-art home theater, video gaming and cellular technology products. To no surprise, The Emoji Movie opened on July 28 to with an underwhelming $20 million debut weekend and an abysmal 0% on Rotten Tomatoes (8% as of today) with critics such as Peter Sobczynski of, denouncing the film as “work so completely devoid of wit, style, intelligence or basic entertainment value that it makes that movie based on the Angry Birds app seem like a pure artistic statement by comparison.” The Emoji Movie further signifies a cold, soulless, corporate embodiment of everything wrong with animated films and SONY as a once-prominent film company. Once the first theatrical trailer was released, The Emoji Movie immediately wore out its welcome to public, becoming the most down-voted trailer since Ghostbusters: Answer the Call (2016). If the difficulty of Angry Birds stretched into a feature-length film (Which, in retrospect, the film was a crude, forgettable film consisted of aimless filler and bizarre adult jokes) was a troubling sign for doom, the concept of emoticons in cyberspace feels unnecessary and purely exists to appeal to the internet trends consumed by millennial audiences. Illumination Entertainment films are an example of this and The Emoji Movie is a much worse scenario.įollowing the success, if not, modest success of SONY’s attempt to jump the toy-adaptation trend set by The Lego Movie (2014) with The Angry Birds Movie (2016), the studio saw the opportunity to continue this model by producing a animated film solely on Emojis. Shallow? Yes, but there’s no doubt that these films will tread a foot close as Sony’s The Emoji Movie which is unanimously making review headlines by critics as a possible candidate for Worst Film of 2017.Īt this point, the Hollywood Film Industry will stretch what ever budget they have out of their expense for the most unoriginal and generic product to generate marquee value. Despite a few hits (Lego: Batman, Captain Underpants, My Life as a Zucchini), studios continue to milk these current franchises with uninspired, by-the-numbers cash cows (Despicable M3, Cars 3, and Smurfs: The Lost Village). “emoji” ™ is a trademark of emoji company GmbH used under license.How has it lead to this? 2017 is halfway done and it has already has proven to be an underwhelming year for animation. ![]() But when a greater danger threatens the phone, the fate of all emojis depends on these three unlikely friends who must save their world before it’s deleted forever. Together, they embark on an epic "app-venture" through the apps on the phone, each its own wild and fun world, to find the Code that will fix Gene. Determined to become "normal" like the other emojis, Gene enlists the help of his handy best friend Hi-5 and the notorious code breaker emoji Jailbreak. In this world, each emoji has only one facial expression – except for Gene, an exuberant emoji who was born without a filter and is bursting with multiple expressions. Hidden within the messaging app is Textopolis, a bustling city where all your favorite emojis live, hoping to be selected by the phone’s user. ![]() “The Emoji Movie” unlocks the never-before-seen secret world inside your smartphone. ![]()
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